ABOUT

A one of a kind boutique of unique clothing and accessories, Dawn of New York stocks an eclectic mix of styles from classic to hippie to hip-hop. As a New York City Photo Stylist, owner and name sake, Dawn Notaro brings the trendiest new clothing and accessories from the streets of NYC to the mountains of PA every week, ensuring that her boutique is stocked with the latest hip, fun, fashions and accessories that appeal to women of all ages. At DNY you will find styles that show off interesting patterns, usual embellishments, innovative trimmings and sassy details. An impressive mix; carefully selected designer labels to urban wear and everything in between. With fabulous new looks arriving from New York City via around the globe on a weekly basis there's always something new to look at. At DNY you will find the right apparel for any occasion. Going to a specific affair...Dawn will custom shop style to fit your body and occasion. Have an idea, a favorite picture, sketch, magazine tear...bring it in and Dawn will make your fashion fantasy a reality. Just check out the constantly revolving Visual Displays in the front window to stay on the pulse of fashion. Fashion is a journey of self expression... Discover your style at Dawn of New York. Why here, why PA? Fashion is Art and Design is applicable in so many different aspects. As an Artist/Designer it is my passion in life to create beauty and make people feel good. To create that trickling effect and they can in turn explore their creativity/personality through Fashion, my art and vice versa. Visiting the Pocono's frequently, I could see there was a void for an accessibly priced line that still has a fashionable edge. Once I moved part-time here I encountered so many women who were searching for the right look and had to travel 40 minutes or more to settle for mediocrity. I thought...maybe it's time to make that available and so Dawn of New York was born! Living part-time there and part-time here I am able to keep my consumers informed, bringing my customers the latest products every Thursday. Whether I am shopping for your special occasion or offering expert advice on what to wear or how to wear it, our Custom Orders and our On-premise Alterations give unequaled personal service and easy one stop shopping. From Beach to Ballroom and everything in between, I will accommodate your taste and budget with experience, expertise and unequaled personal service. I like to pride myself on the fact that Dawn of New York is a shop that is driven by the quality, fit and unique nature of its product. Mix an artist with an obsession for Fashion, Street Smarts and a keen eye for details... Dawn of New York.